SOMARTA ソマルタSpring Summer 2016
Designed by : Tamae Hirokawa 廣川玉枝
Theme : Digital Couture
Photo Gallery
Art Direction & Design：SOMA DESIGN
Photograph：Sinya Keita（ROLLUP studio.）
Hair：Hirofumi Kera（SHISEIDO）
Make-up：Rumiko Harris Ikeda（M・A・C）
Digital Couture During the 20th century, clothes in Japan have evolved from an era of flat-made Kimono to one based on Western forms. The basic Western structural technology starts from making fabric, draping on torso, cutting patterns, and sewing, i.e., a series of separate tasks. Hand-made haute couture has evolved into mass production prêt-à-porter which has been supported by the economic development of the 20th century to finally create the age of fast fashion. In an age of material abundance, we have been searching for a new clothes making method and technology, asking ourselves what form should clothes take in the 21st century. We came up with the concept of "Second Skin", a seamless skin series, aware of the space between clothe and skin as a way to create new possibilities. With seamless knitting, it is now possible to design at the same time, through digital programming, the inner structure, the textile, and the patterns. By properly selecting material for their gloss or density and by knitting the fabric and the lining at the same time, we have developed an experimental method of making clothes that transforms from 2D to 3D. Digital technology is an essential tool today. “Digital” comes from the Latin “digitus”, which means finger. This technology encodes information, mixes and links people and machines, communicates and points out and ultimately leaves behind for the future broad and accurate information. When digital technology gives forms to the ideas of designers, it can sometimes seem like a magical tool which uses machines, but technology necessarily requires both tools and people. The relationship between tools and craftsmen has changed over time, but making things means that the human hand is never far. Methods of expression and tools have changed over the last hundreds years but the way people make things itself has not changed much. This season, we show a digital tribe by using various digital technologies.
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